Zoho’s messaging app Arattai tops Apple App Store rankings after ministers lend it a boost

Chennai-based Zoho‘s instant messaging app Arattai has found success very late in its life cycle, zooming to the top of Apple‘s App Store rankings in the social media category in India. The company had launched the messaging app, which rivals WhatsApp, in 2021, but with a few high-profile government endorsements, the app has found new fame and traction in India.
Arattai, which literally means “casual chat” in Tamil, surged to number one on the App Store after a public backing from union minister Dharmendra Pradhan and IT minister Ashwini Vaishnaw….