Zoho’s Arattai moves to add infra after traffic surges 100x

Zoho-owned chatting and calling application Arattai recently experienced a significant increase in user traffic. This surge aligns with the growing preference for homegrown applications, supported by the Aatmanirbhar Bharat initiative.

Zoho‘s founder, Sridhar Vembu, reported that the app’s traffic grew by 100 times within just three days. New sign-ups dramatically increased from 3,000 to 350,000 per day during this period.

“We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work,” Vembu…