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Zoho Corporation is entering the consumer fintech space with the launch of Zoho Pay, a consumer payments app that will also be embedded in its chat platform, Arattai.
According to a Moneycontrol report, Zoho Pay will function as a standalone app while also being integrated into Arattai, allowing users to send and receive money, make secure payments, and transact seamlessly without leaving the chat interface.
Arattai, launched in early 2021 by Zoho as a chat and collaboration app, will serve as the foundation for this payment integration. The app…
