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Zilingo co-founder Ankiti Bose files defamation lawsuit against Seedfund’s co-founder Mahesh Murthy

Ankiti Bose, co-founder of the Singapore-based fashion technology company Zilingo, has filed a defamation lawsuit against Mahesh Murthy, co-founder of Seedfund and a prominent angel investor. According to sources, the legal action was triggered by an article written by Mr. Murthy in the March 1 issue of Outlook Business magazine. In the article, Mr. Murthy accused Ms. Bose of illegally taking money from a startup.

While Mr. Murthy did not name Ms. Bose in the article, he offered various descriptive pointers referring to a “lady” who ran a popular fashion portal and took Sequoia’s money. He also claimed that she got her firm to pay her lawyer around INR 70 crore as fees, and it is rumored that she got a lot of that amount directly back to herself as her cut.

Ms. Bose was reportedly suspended by Zilingo in April 2022 following claims of improper behavior made by unnamed insiders in the organization. However, Ms. Bose maintains that the $100 million in damages she is seeking is a result of Mr. Murthy’s allegations, which she claims are baseless.

In response, Ms. Bose stated that there was no evidence presented to Mr. Murthy, nor was any report presented to him. She claimed that the accusations were based on a lot of media statements and unnamed sources saying things, but nobody else was saying anything directly on record.

Ms. Bose stated that the $100 million was computed by taking into account her balance of equity in Zilingo and the losses that statements like this can affect future endeavors. She asserts that the allegations have damaged her reputation and caused her to suffer significant emotional distress.

The lawsuit was filed on April 20 and is currently in the pre-admission stage. The case highlights the importance of responsible journalism and the potential consequences of making unsubstantiated allegations. The outcome of the case will likely have implications for the tech industry and investors in the region.

by Team SNFYI

Green Goose Design (GGD), the design arm of leading PR agency, The Communication Council (TCC), has partnered with Reliance Retail to shape the visual world of Puraveda, a newly launched ayurvedic beauty and wellness brand. Reliance Retail enters the premium ayurvedic beauty segment with the launch of Puraveda, a meticulously crafted brand offering over 50 products spanning skincare, haircare and body wellness. The creative force behind its distinctive identity is GGD, which led the brand’s development across all touchpoints. This included naming of the brand and designing the logo, to creating bespoke packaging in pastel hues, tying in the brand’s visual language to the products. With a sharp eye for detail, GGD shaped Puraveda’s tone and voice to reflect an accurate blend of India’s age-old wellness traditions and marry it with a contemporary, aspirational aesthetic, setting a new benchmark for modern ayurvedic beauty. At the heart of the design is a custom crest logo that intricately combines the lotus, hibiscus, rose and neem, key Ayurvedic ingredients in Puraveda’s formulations. This emblem embodies natural beauty, wellness, and tradition while reflecting a sense of sophistication and aspiration. The packaging extends this narrative through a soft palette of beige, peach, pink, yellow and green, chosen to convey a calming yet elegantly approachable personality across all consumer touchpoints. Arjun Sawhney, Director, TCCGGD and a leading voice in luxury branding, shares,“With Puraveda, our intent was to craft a visual identity that bridges heritage and modernity. The crest draws from the sanctity and richness of Ayurveda, while the pastel colour story introduces a refined, contemporary elegance. This design language reflects the philosophy of the brand while it speaks to a discerning new audience seeking authenticity with aspiration.” Puraveda stands for an intentional and balanced blend of heritage and contemporary self-care, reflecting purity and confidence. GGD translated these values into a design language that is rooted yet forward-looking, allowing the brand’s philosophy to resonate at every touchpoint. With this partnership, GGD continues to build brand identities that unite strategy, culture and craft, shaping narratives that are both purposeful and visually compelling. About TCC: The Communication Council pioneers integrated communication solutions spanning from Public Relations,, Design, Events, Social Media, and Digital Marketing, led by expert teams in each domain. Renowned as an innovative ‘idea’ company, we excel in crafting strategic, long-term programs for luxury and lifestyle sectors such as fashion, retail, beauty, wellness, real estate, travel, hospitality, alco-bev and arts & culture. With a robust network of influencers, media and trusted affiliates cultivated over two decades, TCC possesses unparalleled market intelligence and insight into consumer trends.  About GGD: Green Goose Design (GGD) is a full-service designing agency that blends research, innovation, and craft to create impactful brand solutions. With a focus on staying ahead of cultural and market shifts, GGD helps brands remain relevant and resonant in an ever-evolving landscape. GGD has also played a key role in developing visual identities for brands such as Forest Essentials, The Lodhi Hotel and Restaurants, Andrea’s, The Charcoal Project by Sussanne …

by Team SNFYI

Innisfree, the beloved Korean skincare brand under the umbrella of Amorepacific India, hosted an immersive and unforgettable launch experience on July 9th at Eve Santacruz, Mumbai to introduce two exciting new additions to its cult-favorite Super Volcanic Pore Clay Mask line — the Innisfree Swirl Pore Mask and the Limited Edition Innisfree Mint Chocolate Pore Clay Mask. The sensorial celebration brought together the worlds of skincare and dessert through an exclusive collaboration with Frozen Fun, showcasing the delicious harmony between their handcrafted gelatos and Innisfree’s new pore-perfecting innovations. Guests indulged in bespoke gelato flavours, mirroring the refreshing and textural experience of the masks. The Mint Chocolate Pore Clay Mask, a limited edition variant, features a cool and refreshing formula while deeply cleansing pores. The Swirl Pore Mask introduces a smooth, multi-textured blend that purifies and hydrates your skin to give a soft and smooth finish.Commenting on the launch, Mr. Paul Lee, Managing Director & Country Head, Amorepacific India said, “The Super Volcanic Pore Clay Mask has been a global favourite for years, and these new variants have already received so much love in other markets. We’re excited to finally bring them to India, and I truly believe our Indian community will embrace them just as enthusiastically”. “With these new variants, our aim was to reimagine our cult-favourite mask with a playful, indulgent twist that feels fresh, sensory-rich, and delightfully unexpected. The collaboration with Frozen Fun was the perfect match. Much like a scoop of your favourite dessert, these masks are designed to awaken the senses. From their smooth, velvety textures that melt effortlessly into the skin, to their vibrant hues and uplifting, dessert-inspired fragrances, every element is crafted to transform a skincare routine into a moment of indulgent escape. It’s a multi-sensorial experience—cooling, aromatic, and joyfully immersive”, said, Assistant Director & Marketing Head, Innisfree India. “This collaboration was such a fun creative match. We loved mapping our signature flavours to Innisfree’s skincare range in a way that felt both playful and sensorial. At Frozen Fun, we’re always looking for fresh ways to bring joy through flavour, and this crossover with beauty felt like the perfect moment to do just that”, commented Ms. Vasuki Punj, Founder & CEO, Frozen Fun. The event drew an impressive turnout of top media, influencers, and beauty KOLs, who enjoyed a day filled with interactive activities, including glass engraving and painting stations, immersing in a day of creativity, community, and clean beauty. With its signature blend of nature-powered formulas, playful innovation, and immersive experiences, Innisfree continues to redefine what skincare should feel like. About Innisfree Innisfree is a leading skincare and cosmetics brand founded in 2000, known for its commitment to harnessing the power of nature to nourish and rejuvenate the skin. Inspired by Korea’s pristine Jeju Island, Innisfree’s products are infused with natural ingredients such as green tea, volcanic ash, orchids, and tangerines, sourced sustainably from the island’s rich ecosystem. With a dedication to environmental consciousness, Innisfree prioritizes eco-friendly packaging and responsible production processes. Innisfree is certified cruelty-free by PETA under the ‘Beauty Without …

by Team SNFYI

The story of Hydraa Labs isn’t your typical startup narrative. It all began in the bustling halls of a reputed university, where classmates Yalamanchili Tarun and Md Aakhil weren’t just sharing textbooks, but a passion for innovation. Fueled by a shared dream, these two friends-turned-business partners embarked on a journey that’s quickly turning heads in the beauty and healthcare industries. Their first venture was a cosmetics company, where they quickly established themselves with top-notch products, garnering praise for their best-in-class sunscreen. But Tarun and Aakhil weren’t content to rest on their laurels. Their vision stretched far beyond flawless complexions. Fueled by an insatiable curiosity and a desire to make a real difference, they turned their attention to the realm of health supplements. Here’s where the story takes a fascinating turn. Hydraa Labs recently filed not one, but two exciting patents for health supplements specifically designed to support cardiovascular health. These patents, shrouded in a veil of secrecy (for now!), hold the potential to revolutionize how we approach heart health. But back to the present, let’s not forget the sunscreen that started it all. Hydraa Labs’ sunscreen has become a social media sensation. Users are raving about its effectiveness, hailing it as a game-changer in sun protection. The buzz on platforms like Instagram and Twitter is undeniable, with influencers and everyday people singing its praises. So, what’s the secret sauce behind Hydraa Labs’ success? A combination of factors, for sure. The founders’ unwavering commitment to quality is evident in every product they create. Their willingness to push boundaries and explore uncharted territories in the health supplement space sets them apart from the rest. And let’s not forget the power of social media – Hydraa Labs has a knack for connecting with their audience and building a community around their brand. But here’s the most exciting part: this is just the beginning. Whispers abound about upcoming “crazy skincare products” that are poised to take social media by storm. Can you imagine what’s brewing in the Hydraa Labs labs? We can’t wait to find out! This is a brand on the rise, a story of friendship, innovation, and a relentless pursuit of excellence. Keep your eyes on Hydraa Labs, because they’re about to make a splash – in your bathroom cabinet, and in the world of healthcare. For more information, visit their website: http://hydraalabs.com Source Link