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ConsumerTech

ZigZag Vodka wins Big at the Asia World Spirits Competition

India’s Vodka Shines with Three Silver Medals and One Bronze.

In a landmark moment for Indian alco-bev, ZigZag Vodka has emerged as the Indian vodka brand to win multiple honours at the prestigious Asia World Spirits Competition 2025, hosted by The Tasting Alliance.

Just months into its launch, ZigZag has swept the global stage with four international medals, one for each of its debut vodka variants. The brand took home three Silver medals for its Original, Green Apple, and Orange vodkas, as well as a Bronze for its Lime vodka, achieving a clean sweep for the entire range. All four are proudly made in Chhattisgarh, India.

“This is a proud moment for Indian spirits. ZigZag is officially the Indian vodka brand to win international honours across its entire range, and that too, within our very first year. It’s an honour to be recognised on a global stage, and it strengthens our belief in what we’re building – a bold, design-led spirit from India that’s ready to be celebrated worldwide.” said Ishwaraj Singh Bhatia, Co-Founder of Simba Beer & ZigZag.

The Asia World Spirits Competition is judged by some of the industry’s top experts, and ZigZag’s success underscores the growing global appetite for bold, innovative spirits rooted in Indian craftsmanship. With this international recognition, ZigZag continues to push boundaries for what Indian alcohol can mean – flavour-forward, design-led, and ready to go global.

About ZigZag Vodka

ZigZag is your passport to the unconventional. Crafted for those who live life in all its vibrant flavours, it blends premium quality with a bold, trendsetting edge. From the Original to the exciting Lime, Orange, and Green Apple, each sip of ZigZag is an invitation to step off the beaten path and embrace life’s unpredictable journey. After all, the most exciting journeys in life are never straight—at ZigZag, we believe in “Never Walk Straight.” 

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