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Hebron Sher remembers daydreaming in 2019 when Elon Musk promised Tesla’s cars would become robotaxis, capable of going out in the world to make money for owners. Sher was already a user of the car-sharing platform Turo, and the idea of turning a Tesla into an even bigger moneymaker was an attractive proposition.
But as years went by, Musk failed to follow through on that promise. So, in 2021, Sher assembled a small team and brought on co-founder Saimah Chaudhry to start his own company. “Hey, we’re just going to do this ourselves,” he…
