On May 14, 2025, Aadit Palicha, the co-founder and CEO of Zepto, introduced a new initiative called Zepto Atom — a subscription-based data insights platform designed specifically for consumer brands. This new product marks Zepto’s expansion beyond its core grocery delivery business into the growing field of data analytics and business intelligence.
Zepto Atom leverages the vast network and customer interaction data gathered through Zepto’s rapid commerce operations. It offers tools that help brands access real-time, actionable insights. These insights include trends in consumer behavior, purchase patterns, and logistics performance, enabling businesses to refine their product offerings, marketing strategies, and supply chain efficiency.
With this move, Zepto aims to monetize the extensive data generated through its operations while providing added value to its partner brands. The launch of Zepto Atom reflects a broader shift in the quick commerce sector, where players are increasingly focusing on data-driven innovation to stay ahead in a highly competitive landscape.
By venturing into data services, Zepto is positioning itself not just as a delivery provider but as a technology partner offering strategic tools that can influence business decisions. The success of Zepto Atom will likely hinge on how effectively it can help consumer brands achieve measurable results using these insights.
Overall, this development highlights the growing importance of data and analytics in retail and e-commerce, with Zepto now emerging as a dual-force—providing both fast deliveries and intelligent data solutions.
