Zepto, one of India’s leading quick commerce startups, has launched a beta version of a new feature called “Swap and Save” aimed at helping customers make more economical choices while shopping. The feature is currently being tested in select categories, such as ice creams, where users are offered lower-cost alternatives to the items in their cart. For example, a user selecting a Go Zero French Vanilla ice cream priced at ₹349 may be prompted to switch to an Amul Vanilla Magic priced at ₹195. Similarly, a ₹95 Baskin-Robbins cone might be swapped for a ₹40 Amul cone. The suggestions predominantly feature Amul products, indicating a trend toward promoting cost-effective yet comparable alternatives.
Zepto’s Co-founder Kaivalya Vohra described “Swap and Save” as an early experiment that aligns with the platform’s goal of adapting to evolving consumer preferences. Industry observers believe this feature could impact brand dynamics by shifting buying patterns and affecting customer loyalty. Alongside this, Zepto has also announced the upcoming launch of “Zepto Atom”, a subscription-based analytics product for brands. It aims to deliver insights into customer behavior and preferences, reflecting Zepto’s larger strategy of using data to improve both customer experience and business operations in a highly competitive space.
