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YouTube will try to make even low-quality videos look great on your 4K TV (Update: Not just TV!)


A close-up of the YouTube app running on an Android phone.

Joe Maring / Android Authority

TL;DR

  • YouTube is rolling out several new features for the TV experience.
  • One of the features will automatically upscale videos to higher resolutions, but creators will be able to opt out.
  • Viewers will start to see immersive previews as they flip through their favorite channels on the homepage.
  • The platform is also adding contextual search and QR code shopping.

Update, October 29, 2025 (03:54 PM ET): Google has confirmed to Bloomberg’s Chris Welch that one of the…



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