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YouTube is expanding its age-estimation feature in the US, utilizing machine learning to tailor content for younger users. This technology, already in use elsewhere, analyzes viewing patterns to estimate a user’s age, regardless of provided birthday information.
The goal is to ensure younger viewers are exposed to age-appropriate content, while also restricting features like personalized advertising. This initiative helps YouTube comply with regulations and provides a safer viewing experience for younger audiences, even if they’ve attempted to circumvent age restrictions. By relying on machine learning, YouTube aims to create a more secure environment for children on its platform.
