Your Brand Is Being Cited By AI. Here’s How To Measure It

Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t replaced Google or Bing. They’ve added a new surface where discovery happens earlier, and where your visibility may never show up in analytics.

Call it Generative Engine Optimization, call it AI visibility work, or just call it the next evolution of SEO. Whatever the label, the work is already happening. SEO practitioners are already tracking citations,…