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Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is a new direction for Yoast because it’s not a plugin and doesn’t need CMS access. The complete tool is called Yoast SEO AI+.
The tool offers sentiment-tracking analysis by keywords, competitor rank benchmarking, citation analysis, and the ability to monitor specific brand questions.
The citation analysis is interesting because it tracks brand mentions. The sentiment…
