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X introduces ‘Highlights’ tab for paid users to showcase posts

X, formerly known as Twitter, has initiated the rollout of a new feature aimed at paid users, allowing them to showcase their posts through a dedicated ‘Highlights’ tab. The social network recently updated its Blue/X Premium support page, offering details about this newly introduced feature. The description states that users can highlight their best posts, and the system will display them on their profiles in the designated tab.

X Wider Availability of the ‘Highlights’ Feature

While the ‘Highlights’ tab has been gradually introduced to some subscribers over the past few days, an update on the support page now indicates that X is extending this feature to all of its paid users, ensuring a broader user base can leverage this functionality.

User Experiences Shared on X

Recent tweets from users reveal their excitement about the new ‘Highlights’ tab. One user mentioned adding their blacksmithing work to the tab, while another intends to curate and share playlists using this feature. These experiences highlight the diversity of applications for the ‘Highlights’ tab.

Enhancing Profile Customization with ‘Highlights’

X has traditionally allowed users to pin a single tweet to their profiles for a prominent display. However, the introduction of the ‘Highlights’ tab now enables users to curate and showcase multiple tweets worth of content. This enhancement could be particularly beneficial for creators, artists, and writers looking to spotlight their work or feature their popular posts.

Utilizing the ‘Highlights’ Feature

Subscribers can effortlessly add their posts to the ‘Highlights’ tab by accessing the three-dot menu on the respective post and selecting the “Add/remove from Highlights” option. Alongside the introduction of the ‘Highlights’ tab, X has also transformed TweetDeck into a subscriber-exclusive product, part of its strategy to encourage more users to opt for the premium service. The platform continues to explore various growth strategies, including sharing ad revenue with subscribers and incorporating community posts into the algorithmic “For You” timeline. Despite recent controversies, such as a brief slowdown in opening links, X remains committed to refining its user experience and expanding its premium offerings.

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