Why SEO Automation Still Needs Human Judgment

AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well past the novelty stage.

But for all the speed and surface-level utility, there’s a hard truth underneath: AI still gets things wrong. And when it does, it does it convincingly.

It hallucinates stats. Misreads query intent. Asserts outdated best practices. Repeats myths you’ve spent years correcting. And if you’re in a regulated space (finance, healthcare, law), those errors aren’t just embarrassing. They’re…