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There once was a time when digital marketers chased traffic.
The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals.
But, this once golden metric is no longer a tell-tale sign of success.
Gone are the days of forecasting growth solely on the number of visitors coming to a website.
Today, lower traffic might actually be better than driving a plethora of unqualified, uninterested leads to your website.
Undoubtedly, consumer search behavior looks much different than it once did. AI is stealing…
