Why Google’s Spam Problem Is Getting Worse

Spam is back in search. And in a big way.

Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent history. They’re fighting a losing battle, and they’ve taken their eye off the ball.

A few years ago, search was getting on top of the various spam issues…