3
A few years ago, my daughter told me that her school research project was so deep she had to venture all the way to Page 3 of Google. That moment stuck with me because it shows just how ingrained search has become in our lives. “To google” quickly turned into a verb. Search was built for human speed: deliver a shortlist of results, let the user scan, interpret, decide and even go to Page 3 if required. This same foundation has powered e-commerce, content discovery, compliance and countless other applications.
Generative AI has changed…
