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New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.
The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks.
AI’s Role In Marketing & Sales Work
Microsoft calculated an “AI applicability score” to measure how often AI is used to complete or assist with job-related tasks and how effectively it…
