Where does Zepto’s GOV stand in front of rivals?

Quick commerce platform Zepto’s gross order value (GOV) will cross Rs 2,400 crore this month, up a whopping 220% from about Rs 750 crore in May 2024, its cofounder and chief executive Aadit Palicha said in a LinkedIn post on Sunday.

This represents an annualised gross sales run rate of around $3.4 billion, or around Rs 28,800 crore, which could be higher than rival Swiggy Instamart.

Palicha had last month said the Bengaluru-based company’s annualised GOV run rate is expected to cross $4 billion soon.

So, where does it stand compared to its key…