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Be careful with your marketing stunts around national landmarks. That should be the take-home message from Chery Automobile’s recent attempt to measure itself up against Land Rover, an attempt that went sadly wrong.
In 2018, Land Rover and Chinese racing driver Ho-Pin Tung drove a Range Rover Sport up the 999 steps that make up the “Stairway to Heaven” that climb China’s Tianmen mountain. It was a dazzling stunt, for driving up a staircase…
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