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Influencer-led content and peer testimonials are considered more trustworthy compared to traditional celebrity endorsements when making financial decisions, according to a new study by Ipsos commissioned by Meta.
The report reveals that 75% of users trust financial podcasts, 73% rely on peer reviews, and 67% follow influencers for advice—compared to 60% who consider celebrity ambassadors trustworthy. It’s a telling shift in consumer behaviour—one that signals a preference for authenticity and relatability over fame and endorsement deals in…
