With this funding, the startup plans to go beyond fresh produce and groceries and aims to expand into non-food FMCG items, staples, household essentials, and other discretionary products
The company will also invest in enhancing its tech stack to provide more efficient, accessible services for its consumers
Founded in April 2022 by Selvam VMS and Senthil Kumar, the startup aims to solve the supply chain problems for fresh commerce in India. It operates on a phygital model to serve semi-urban and rural consumers in…








