WhatsApp pushes deeper into Business with AI, ads, and new calling features

WhatsApp is doubling down on its ambitions to become a central hub for businesses, announcing a slate of new features at its global Conversations conference in Miami.

The updates include integrated ad management, AI-driven support tools, and voice and video calling capabilities on the WhatsApp Business Platform.

Centralised ad management across Meta apps

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook, and Instagram from one centralised…