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Our new usability study of 37 participants across seven specific search tasks clearly shows that people:
- Read AI Mode
- Rarely click out, and
- Only leave when they are ready to transact.
From what we know, there isn’t another independent usability study that has explored AI Mode to this depth.
In May, I published an extensive two-part study of AI Overviews (AIOs) with Amanda, Eric Van Buskirk, and his team. Eric and I also collaborated on Propellic’s travel industry AI mode study.
We worked together again to bring you this week’s Growth Memo:…
