What Agencies Need To Know For Local Search Clients

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own.

Local Search Has Changed: From “Found” to “Chosen”

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers.

But today’s local search looks very different. It’s no longer just about being found; it’s about being chosen.

That shift has only accelerated with the rise of AI-powered search. Instead of delivering a list…