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We will pay for Apple Intelligence, even if the survey saying so is junk


I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …



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