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Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing.
Back then, it was called Google AdWords; today, it is Google Ads.
Over that quarter-century, the platform has transformed in format, scope, and ambition.
While the technology behind Google Ads has evolved dramatically, one question continues to spark debate among marketers: “Was Google Ads better back then, or now?”
To answer that, let’s first look at the major moments that shaped its evolution.
