3
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The result is an abstract logo in the familiar blue and white colors, purposely designed to be evocative, to suggest but not concretely explain.
This evocative way of communication is called polysemy, where something can represent multiple related things, depending on the viewers personal experience and subjective interpretation. It’s a valid design choice…
