Vernacular content platform Bluepad has shut down its operations as the startup was struggling to stay afloat. The startup offered aggregated content solutions in vernacular languages.
Users could read and post written content such as blogs, poems, stories, and experiences in regional languages on the platform, as well as form communities.
Bluepad was positioning itself as the medium for India’s non-English speaking population, focusing on Marathi. Bluepad competed with other apps such as YourQuote, Miraquill, and TerriblyTinyTales.
Entrackr was the first to report on the development. According to one of the sources cited by the publication, Bluepad failed to raise funds after the first round, causing the startup to cease operations.
In addition, one of the cofounders, Bhosale, stated on her LinkedIn profile that the Bluepad team was unable to find a reliable revenue stream. “We decided to close because we couldn’t see a strong urgent need for the product among users or a reliable monetisation channel in the long term,” Bhosale explained.
According to their LinkedIn profiles, the three cofounders have since moved on to other projects. Bhosale is now a product manager at Koo, Garimella is the founder of WorkBrow, and Asokar is the CEO of Articuno Coding.
