Vivek Bhutyani, formerly associated with Vedantu’s leadership team, has taken on the role of Vice President of Content Marketing at Pocket FM. In this position, Bhutyani will collaborate closely with Rohan Nayak, co-founder and CEO, and Lalit Gangwar, VP of International Growth, to drive the company’s international expansion efforts.
Bhutyani’s previous responsibilities at Vedantu included spearheading organic growth initiatives and leading the YouTube strategy for the organization. Lalit Gangwar, VP of International at Pocket FM, expressed confidence in Bhutyani’s experience and vision, anticipating that they will play a pivotal role in enhancing Pocket FM’s standing in the realm of audio entertainment. He noted Bhutyani’s results-driven mindset, willingness to challenge conventions, and demonstrated leadership capabilities, all aligned with Pocket FM’s mission to deliver high-quality, engaging audio content to a global audience.
With a career spanning over two decades across diverse industries, including media, telecom, retail, and edtech, Bhutyani brings a wealth of expertise to oversee the company’s content marketing strategy and organic growth.
Bhutyani himself expressed enthusiasm about joining the Pocket FM team as he added, “I am happy to join the Pocket FM team. I see immense potential in the serialized audio streaming space, driven by audio series, and believe that we can reshape the way audiences consume content in this segment globally. Pocket FM’s commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs.”
Furthermore, Bhutyani’s educational background includes an MBA from the Indian Institute of Management Bangalore, with specializations in marketing, strategy, consumer behavior, and corporate finance. He also holds a Bachelor of Engineering (B.E) in electronics and communications from Nirma Institute of Technology.
