VCs smell a big opportunity as petcare expands beyond food

A surge in pet adoption since the Covid pandemic, coupled with the rapid expansion of petcare services and the rise of quick commerce, is prompting both risk-capital and strategic investors to seek opportunities in the petcare startup space.

On Monday, Swiss multinational Nestlé SA announced a minority investment in Drools, turning the Bengaluru-based pet food brand into a unicorn, or a privately held firm valued at $1 billion or more.

Supertails, a digital petcare platform backed by Fireside Ventures, is in talks to raise $24–25 million in a fresh…