Can Udaan Take Flight?
It has been a tough couple of years for Udaan. Battling flat revenues, a shrinking GMV and a downround, the B2B ecommerce giant has abandoned its blitzscaling playbook for a radical new reinvention. So, what does Udaan’s new blueprint for revival entail?
An Audacious Bet: To navigate this crisis, Udaan is transforming from a simple marketplace into an integrated three-layer model. Here’s a lowdown:
- Logistics arm, Udaan Express, aims to turn a core industry pain point into a profit lever by controlling the supply…








