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Two-thirds of India relies on GenAI: OECD-Cisco study

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Over two-thirds of India’s digital users now rely on generative AI (GenAI), the highest share globally, according to a recent OECD-Cisco study released on Thursday.

At a time when companies such as Google and Perplexity have announced partnerships with the country’s telecom operators — Jio and Airtel — this study confirms that the use of AI assistants is picking up in India, particularly among the Indian youth.

The report states that these GenAI assistants are rapidly embracing AI as a daily tool for information, creativity, communication, and…

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