Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food company, recently launched a compelling new brand film this August in celebration of India’s Independence Day. Premiered on the company’s official YouTube channel, the film delivers a bold and timely message: true freedom lies in the power to choose food that is pure, honest, and deeply rooted in intention, food that nourishes both people and the planet.
The film traces the journey of TBOF from a single farm in Maharashtra started by two brothers, to a nationwide movement empowering 20,000+ farmers and reaching 700,000+ customers in over 65 countries.
“We industrialised, globalised, standardised. But we broke our food system, our soil, our health” says Ajinkya Hange, Co-founder & Farmer of Two Brothers Organic Farms.
The narrative is based on the real-life journey of co-founders Mr. Satyajit and Mr. Ajinkya Hange, who left their corporate careers to return to their ancestral village in Maharashtra and rebuild a system that puts farmers and the soil first.
Two Brothers Organic Farms seeks to inspire a new generation not just to eat better, but to think differently about food, sustainability, and agriculture. Launched during India’s Independence Day week, the brand film is a compelling call to action: to seek freedom from artificial ingredients, and factory-processed foods. Through this campaign, the brand aims to spark a deeper conversation around food and freedom, urging consumers to question what’s on their plate, make conscious choices, and take pride in India’s rich agricultural heritage. It’s a reminder that true independence lies in everyday decisions that shape our health, our farmers’ livelihoods, and the future of the planet.
The film also captures TBOF’s scale and integrity, showing its mega kitchens in Bhodani, its real-time traceability technology, and its upcoming warehouse expansions. Every aspect of the brand’s supply chain is backed by third-party testing and global certification standards, while farmer training programs continue to expand across India. The film reinforces that TBOF’s greatest strength lies in its people -farmers, cooks, villagers, and the communities who are redefining what it means to grow and consume food.
“We are not just a brand; we are a movement to Fix the broken food system” says Satyajit Hange, Co-founder & Farmer of Two Brothers Organic Farms, the brand is redefining what it means to build a brand rooted in purpose, powered by people. “Through this campaign, we want to highlight that food sovereignty is a form of freedom too, the freedom to grow, eat, and live with dignity. We are redefining what it means to build a brand rooted in purpose and powered by people”
- Soil
- Farmers
- Food that we put on our plate.
The film reflects TBOF’s mission to build a future where food is nourishing for the soil, the farmer, and the consumer and redefines progress by returning to roots.
