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I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it).
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Since March, everyone’s been asking the same question: “Are AI Overviews killing our conversions?”
Our 2025 usability study gives a clearer answer than the hot takes you’ll see on LinkedIn and X (Twitter).
In May…
