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Peloton had one of the most turbulent half decades in tech. The home fitness firm experienced some of the industry’s highest highs and lowest lows in dizzying succession. It’s the story of buzzy startup that became the target of a cult-like following among influencers and fitness fanatics. A global pandemic shot the brand to unknown heights, before over-investment, recalls, mass layoffs and executive departures brought the brand crashing back down to earth.
