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Top 26 e-commerce players declare their platform free from dark patterns: Govt
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The government on Thursday said 26 leading ecommerce companies have self-declared that their platforms are free from dark patterns.
Zepto, Zomato, Swiggy, Jiomart and BigBasket are among these 26 ecommerce platforms.
This is a significant step towards protecting consumer interest in the digital marketplace, the Department of Consumer Affairs said in a statement.
As many as 26 leading ecommerce platforms have voluntarily submitted self-declaration letters confirming compliance with the Guidelines for Prevention and Regulation of Dark Patterns, 2023, it…
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