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Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year.
Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface once performance starts to spike.
If you’ve managed PPC through Q4, you know how quickly small mistakes can turn into costly ones. CPCs rise, competition intensifies, and ad inventory becomes harder to win. By the time the weekend hits, there’s little room left for major fixes.
That’s why the most successful advertisers treat preparation as their…
