Online dating platform Tinder has announced a collaboration with the not-for-profit organization Centre for Social Research to enhance user safety. Tinder, operated by The Match Group, is augmenting its existing safety features with a new safety guide in partnership with CSR India. The move aims to prioritize user safety, particularly in light of concerns surrounding technology and violence against women.
The additional safety guide, along with the existing 15 safety features on the app, is part of Tinder’s efforts to ensure the safety of its users, leveraging NGO CSR India’s insights amid the intersection of technology and violence against women, Tinder told PTI.
Tinder users will get a prompt through an in-app message for accessing the “Dating Safety Guideline”. “Initial interactions set the tone of a relationship, and this guide can play an important role in supporting anyone on their dating journey, including the millions of daters who turned 18 and chose Tinder for their first dating experience.
“We encourage our users to engage with this guide and take advantage of the many in-app features that have safety at their core,” Tinder India Communications Director Aahana Dhar said.
Regarding Tinder’s approach compared to matrimonial platforms in India, The app algorithm also uses machine learning (ML) to flag potentially harmful words in conversations, she added. “We created ML-based features such as ‘Does This Bother You? (DTBY?)’ and ‘Are You Sure? (AYS?)’, which encourages members to report inappropriate conversation and take action against members who choose to break the rules,” Dhar said.
Notably, more than 50% of Tinder’s user community comprises 18-25-year-olds, often referred to as ‘Gen Z,’ many of whom are new to dating experiences. This partnership with the Centre for Social Research underscores Tinder’s commitment to ensuring a safe and respectful environment for all its users.
