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Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report


Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer. That said, building true AR glasses will take a lot of time.

According to Bloomberg’s Mark Gurman though, Apple is developing “its own glasses with cameras and microphones” in the meanwhile, similar to Meta Ray-Bans. Despite this interim product, AR glasses are Tim Cook’s “top priority.”

These glasses would tap heavily into Siri and Visual Intelligence,…



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