TikTok introduced a new “bulletin board” feature for creators that allows them to blast out updates directly to their followers’ inboxes. The idea is similar to broadcast channels on Instagram or Telegram’s one-way messaging feature.
People who opt to join a creator’s bulletin board will receive updates in their TikTok inbox. Updates can include text, links, polls or photos; as well as other TikTok posts or lives. Followers who join a board can react to messages but won’t be able to comment or reply like…