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TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app.
The feature was strategically launched during the holiday season — a high-stakes period for the company’s shopping division as it aims to prove its value in the market. This move into digital gifting positions TikTok Shop to compete more directly with e-commerce giants like Amazon and eBay, both of which offer gift card options. TikTok Shop has also recently…
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