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This could explain why Apple isn’t making AR glasses yet


Last week, Mark Gurman reported that Apple had canceled development of its AR glasses project following some unimpressive demos for executives. With Vision Pro struggling to build its own sales momentum, on the surface AR glasses seemed like the the best path forward for Vision products. But here’s why that may not be the case—at least not yet.

Vision Pro pointed to a future that only AR glasses could fulfill

When Vision Pro launched last year, reviewers had two common critiques. They said:

  • it needed to be lighter, with…



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