Although purely anecdotal, I’ve seen reports of people going into Apple retail stores intent on buying an iPhone 17 Pro — with its improved camera system, vapor chamber cooling system and of course that bright orange color — and then walking out with the slim iPhone Air instead. And when Samsung announced the Galaxy S25 and S25 Ultra, what caught everyone’s attention was the tease of a thinner model that was subsequently released as the Galaxy S25 Edge. If you’re unexpectedly considering a thinner…








