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E Commerce

The Souled Store Buys Redwolf To Boost Presence In Pop Culture Merchandise Space


SUMMARY

The Souled Store has acquired clothing brand Redwolf to enhance its casual wear offerings

Founded in 2011 by Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, Redwolf designs and manufactures graphic t-shirts and other accessories

With this acquisition, The Souled Store will utilise Redwolf’s expertise in creative and pop culture inspired clothing

D2C fashion startup The Souled Store has announced acquisition of apparel brand Redwolf to consolidate its dominance in the pop culture merchandise space.

However, the…



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