People keep asking me what it takes to show up in AI answers. They ask in conference hallways, in LinkedIn messages, on calls, and during workshops. The questions always sound different, but the intent is the same. People want to know how much of their existing SEO work still applies. They want to know what they need to learn next and how to avoid falling behind. Mostly, they want clarity (hence my new book!). The ground beneath this industry feels like it moved overnight, and everyone is trying to figure out if the skills they built over the last…
