The New Role of Local Search in Customer Experience

Ask yourself the following:

• Do you reply to reviews?
• Do you engage?
• Do you make the interaction feel personal?
• Do you follow through on your promises?
• Do you keep information consistent across every platform?
• Do you share fresh updates (ex: photos, posts, or promotions) that show you’re active?
• Do you provide transparent details like pricing, wait times, or insurance accepted?

If you answered no to any of the aforementioned, it’s time to switch to a brand experience mentality. That shift shows up clearly in the data. Six in ten people say they…