The Metrics That Matter For Content Strategies

This week’s Ask an SEO question comes from Zahara:

“What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need to know which ones truly matter for growth.”

The metrics to measure for growth with a content strategy change by company and industry, and the type of business you run.

Publishers, for example, make their money by selling ad impressions and repeat content to consumers.

Ecommerce stores rely heavily on direct conversions and subscribers, while…