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If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.”
The trend is actually an experiment by indie singer Sophia James, who released a series of videos set to her song “So Unfair” in an effort to manipulate TikTok’s algorithm and get more people listening to her music. After trying a few different tactics, following typical TikTok formats, James started placing people into exclusive groups. And it has worked—Group 7, the…
