- ByStartupStory | April 4, 2024
The Good Glamm Group, a pioneering content-to-commerce firm based in Mumbai, has announced a strategic joint venture with American entrepreneur and former tennis sensation Serena Williams. The partnership aims to introduce a new makeup line, “WYN Beauty,” marking the Mumbai-based firm’s foray into the competitive US market.
WYN by Serena Williams is slated to offer a comprehensive range of 91 shades spanning 10 categories, encompassing face, lip, and eye products. The lineup includes an array of essentials such as concealers, lip and cheek tints, matte lipsticks, and mascara. This venture is set to make its mark through an exclusive collaboration with Ulta Beauty, a prominent US-based retailer boasting nearly 700 offline stores nationwide.
Speaking on the significance of this collaboration, Darpan Sanghvi, Founder of The Good Glamm Group, expressed his enthusiasm, stating, “It’s a privilege to partner with Serena, work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for.”
In her statement, Serena Williams articulated her personal journey and vision behind WYN BEAUTY, emphasizing the importance of makeup that complements an active lifestyle: “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world.”
“As I evolved and remained active both on and off the court, I needed products I could apply at 7 am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day,” Williams continued. “I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY—for people to live in it every single day of their lives and enhance the beauty they already have.”
The Good Glamm Group anticipates that its international business will contribute significantly to its overall group revenue, with projections indicating a range of 25-35% by the close of next year. Recognizing the potential for substantial growth in the US market, the company is gearing up for a public market listing in October 2025, with global expansion forming a pivotal component of its strategy.
